Social science research Assignment Example | Topics and Well Written Essays - 2000 words - 1

Social science research - Assignment Example However, it has been seen that quantitative techniques are more preferred because of its scientific and logical approach. In order to explore the merits and demerits of quantitative and qualitative research forms, it becomes essential to under the primary difference in both the forms. Questionnaires are considered as a technique of quantitative research while observations and interviews are considered to be qualitative research techniques. However, there are alternatives to the above view. Sometimes interviews may be structured in such a way that it has ample scope of quantitative research. Interviews can help in collecting numeric data or answers may be coded in numerical. Likewise, surveys may have scope for responses that are open-ended in nature and thus, allow for comprehensive analysis. Qualitative and Quantitative techniques are significantly related with subjectivity and objectivity respectively. Therefore, several points have to be considered by a researcher before selecting a research technique. The researcher should understand that the selection of the appropriate technique depends on the objectives of the research (Punch, 2013). Qualitative research involves detailed and complete descriptions of any event. The data collected with the help of qualitative techniques help in the process of product design as it provides valuable insights related to needs of the user and behavioural patterns. Quantitative studies generally help to identify the characteristics or qualities of the object of research. The outcomes from the qualitative techniques cannot be encoded numerically (Berg & Lune, 2004). There are various advantages of qualitative research which makes it valuable for research practices. The strength of this technique proves helpful during various critical research analyses. The research methodology is not predefined. Qualitative research techniques

Dynamics of Hospitality Industry Management assignment

Dynamics of Hospitality Industry Management - Assignment Example The study further concludes recommending few noteworthy measures which shall be beneficial for both the organisations in obtaining adequate competencies when aiming at sustainability through effective Corporate Social Responsibility (CSR) practices. Table of Contents 1 Executive Summary 2 1.0Introduction 4 2.0 Brief Background 5 2.1 Westin Hotel Macau 5 2.2 Mission Statement 5 3.0Brief Background 6 3.1 Hilton Hotel 6 3.2 Mission Statement 6 4.0 Comparative Analysis on Environmental Aspects and Sustainable Business Practices 7 4.1 Water Wage Management 7 4.2 Food Wastage Management 8 4.3 Recycling Process as well as Initiatives 9 5.0 Identification of Gaps 10 5.1 Gap in Cultural Aspects 10 5.2 Gap in Terms of Resources 11 5.3 Gap in Mission as Well as Objective 11 5.4 Gap in Utilisation of Country Resources 12 7.0 Recommendations 13 Reference List 14 Bibliography 17 1.0 Introduction In the modern day context, the hospitality industry has emerged as a major economic dimension in the gl obal platform being directly related with the tourism and the transportation sectors. Subsequently, with the rising complexities in the various dimensions of hospitality industry, the management approach adopted in this context has also become quite challenging in the current era (Clayton W. Barrows and Tom Powers 2008 ) Among the identified challenges in this context, Corporate Social Responsibility (CSR) can be illustrated as one of the significant issues witnessed by hotel when practicing hospitality management, apart from being influences by rising environmental concerns and competitive forces. CSR can be defined as the notion focused on accomplishing mercantile success through ethical values as well as respecting the people, communities as well as natural surroundings which constitute of company stakeholders. In this particular juncture there has been no universally accepted definition, but overall it can be defined that doing business ethically imposes positive impacts on the society as well as on the environment which is the core social responsibility of any organisation (William Smith Clark 2006). Emphasising on these aspects, the discussion henceforth intends to perform a comparative analysis of two globally renowned hospitality companies, i.e. the Westin Hotel Macau and Hilton Hotels, in the context of the strategies applied by these organisations towards sustainable development of the society and to create a better world taking special concern on communities as well as environment through the effective implementation of CSR strategies. 2.0 Brief Background 2.1 Westin Hotel Macau The Westin Hotel Macau is a part of Starwood Hotels Group (SHG) which comprises a chain of 185 Westin Hotels as well as resorts globally. Westin Hotel Macau is one of the leading luxury resorts situated in Greater China since 1985. The 208 rooms comprising hotel is positioned within a picturesque site to give the visitors long lasting and memorable experiences. To differenti ate its services, the hotel has been providing a lavish variety of amenities as well as services, such as individually controlled air conditioned accommodation, satellite and cable programs, restaurants and bars, frivolous and sports facilities that includes swimming pools, ocean driving assortment, aqua aerobics, child care room and book library among others. In addition,